PORTFOLIO: BRAZN

Sector(s):

Facilities, Retail, Soft-Crop Agriculture

Traction

Scored successful pilots in Malaysia, Thailand and Singapore with 1 office building, 2 bus terminals, 2 convenience store chains, 2 retailers, 1 F&B outlet, and 1 sweet corn producer

Strategic Partnership

Tin Men connected with Loxley Co. of Thailand and a major convenience store chain in Malaysia

Sizeable MarkeT

USD3.5B market over the next 6 years just on serviceable markets (SAM) in SEA across Facilities and Retail, not including agriculture

Overview

Brazn started in Jul 2016 when they developed what they termed an IoT Operating System (OS) which was able to ingest various IoT protocols via the cloud and allowed a user to configure these signals into business cases using their own “Smart Rules Engine” which is essentially a way to set data thresholds and alert options.

Tin Men’s viewpoint was that Brazn cannot stay generic and compete with the IoT software giants of the world, but should instead pick verticals where they can apply their platform deeply and win market share in SEA.

Brazn heeded the advice vacated its initial positioning to focus on Smart Facilities and Smart Agriculture, using the Brazn Core platform to build out Buildos and Agrios – respectively helping facilities owners monitor and manage Security, Crowd-Control, Utilities optimization; and soft crop growers monitor ground and environment variables to maximize crop yield, predict and prevent infestation and perform accurate harvest planning.

Tin Men also helped extend their product roadmap to include Smart Retail where there was demand for a simple to implement, cost scalable solution for retail chains to monitor their outlets in terms of retail customer analytics, staff performance monitoring and utilities savings all on a single platform. This was named Retailr.

By end 2018, Brazn had achieved top name traction, with Loxley Co, Ltd inking a long term partnership to re-sell Smart Facilities to their customers, resulting in immediate installs; secured an Agrios pilot with Sunsweet of Chiangmai for 15 hectares of sweet corn, leading up to potential implementation across 10,000 hectares; and also scored pilot pick-ups for Smart Retail with 2 massive convenience store chains, and a few F&B outlets. It had achieved product-market fit across 3 verticals in 1 year.

Most of the funds raised from Tin Men is to immediately rev up its R&D team so as to deliver at a faster pace, and developing a strong Customer Success team to address and keep up with opportunities across Malaysia and Thailand, and to open up the Indonesia market.

Solutions

RETAILR – In-store Smart Retail Monitoring & Analytics

BUILDOS – Smart Security for Facilities

AGRIOS – Smart Farming, Pestilence Prevention and Harvest Prediction for soft Crops

Value Proposition

  • Providing an Open IoT Platform that can integrate and interoperate with other current of future solutions and intelligence modules
  • Easing implementation for scale by having easy user configurable modules and leveraging on existing infrastructure and/or easy-to-install sensors
  • Operating with a Business-focused Commercial Model that fits Facilities owners as well as Retail Operators vs being a hygiene tech solution

Media

Testimonial

Tin Men has been an integral part of Brazn’s growth and their network and mentorship has brought the business to a whole new level.

Adrian Lee (CEO), Brazn

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